Moon Pie

Moon Pie is a dessert pizzeria restaurant that allows the customer to fill out a custom form for their completely customizable dessert pizza. Instead of the American-classic savory pizza, the restaurant provides solely desserts. The crust, toppings, and sauces are all sweet items that the customer can check-off to create their dream dessert pizza pie. Alongside the dine-in experience is the take-out sauce collateral. The brand harbors three distinct sauces unique to the brand that a person can take home at check-out to create their own desserts and drinks with. The flavors include: Original, Dulce De Leche, and Salted Caramel. The menus both represent the travel style of a rocket ship and astronaut floating in space in an accordion fold out style menu. Once the customer has had their fill, take-out boxes are provided for single slice enjoyment.

  Packaging / Brand Identity

Credit where it's due.
Art Direction // Scott Laserow

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